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ABC

Bible DictionaryRaynet Marketing Dictionary
attempting to allocate all costs to where they actually arise, including costs that cross functional boundaries; in this way efficiency and effectiveness can be measured and controlled; it's all the rage (see cost and profit centres).
 
an independent body set up by the advertisers and funded by advertisers, media owners and advertising agencies to monitor and officially audit circulation figures; its to stop media companies falsifying their circulation figures.
Copyright © 2001, Ray Wright
Bible DictionaryPublic Service Advertising Glossary
Audit Bureau of Circulation. A service organization that validates publishers' circulation claims through regularly scheduled audits.

Context: Print Advertising
© 2006 PSA Research Center, brought to you by Goodwill Communications

 

Marketing INDEX:

List of Terms: Terms beginning with "A", Page 1

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 2 3 4 6 7 9
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

A: Page 1 of 35.

A Posteriori
A Priori
AANA
AARDS
ABC
ABC Account Classif...
ABC Inventory Analy...ABS
ACH, Automated Clea...
ACORN
ACTU
ADI

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